Digital Strategy And IT
Selected Success Stories:
IIn their efforts to generate excitement for a brand and drive top-line growth, businesses have to invest heavily in digital marketing to make the digital experience a central aspect of the consumer journey.
A holistic, connected and emotional consumer experience has to be orchestrated across all touchpoints to respond to the demands imposed by the accelerating digital transformation and the new ways in which businesses communicate with customers.
Additionally, brands have to create an enhanced digital experience to encourage a two-way conversation with the consumer and use it as an opportunity to reignite identification with the brand. In this context, innovation will be the key element to drive the user experience.
Businesses can no longer be idle but have to constantly redefine the positioning of their brand, their enterprise and their ecosystem with Millennials and the under-thirties.
What we can learn from the practices of the best global brands, such as Apple, is that the brands come out on top know how to craft a cohesive story around themes that consumers identify with enough to shape brand loyalty and consistently drive top line growth. These themes have to be unified and orchestrated across all touchpoints to create a one-stop holistic lifestyle solution for the consumer.