DIGITAL STRATEGY,
TRANSFORMATION & Ecommerce
Create one-stop holistic lifestyle solutions for consumers, win their hearts and minds, generate excitement for your brand and your business, and drive top-line growth.
Selected Success Stories
Floris van Heijst
GENERAL MANAGER | MICROSOFT GERMANY
GOOGLE HQ SILICON VALLEY
Arthur Young
CHAIRMAN | ACE SAATCHI & SAATCHI
Ulf Reichardt
PRESIDENT | COLOGNE CHAMBER OF COMMERCE
Prof. Dr. Peter Krug
BOARD MEMBER | DATEV
Jeff Skoll
Billionaire internet entrepreneur| EBAY 1st PRESIDENT
GERMANY IT HEADS CONGRESS
IT SUMMIT | COLOGNE GERMANY
GERMANY IT HEADS CONGRESS
In their efforts to generate excitement for a brand and drive top-line growth, businesses have to invest heavily in digital marketing to make the digital experience a central aspect of the customer journey.
A holistic, connected and emotional consumer experience has to be orchestrated across all touchpoints to respond to the demands imposed by the accelerating digital transformation and the new ways in which businesses communicate with customers.
Additionally, brands have to create an enhanced digital experience to encourage a two-way conversation with the consumer and use it as an opportunity to reignite identification with the brand. In this context, innovation will be the key element to drive the user experience.
Businesses can no longer be idle but have to constantly redefine the positioning of their brand, their enterprise and their ecosystem with Millennials and the under-thirties.
What we can learn from the practices of the best global brands, such as Apple, is that the brands come out on top know how to craft a cohesive story around themes that consumers identify with enough to shape brand loyalty and consistently drive top line growth. These themes have to be unified and orchestrated across all touchpoints to:
- Create an exciting, intuitive and seamless User Experience (UX).
- Design and create the right User Interfaces (UI) to reach consumers across all points of the customer journey.
- "Click and mortar": Achieve the right harmony between the online and offline customer journeys to create one-stop holistic lifestyle solutions for consumers