DIGITAL STRATEGY, 

TRANSFORMATION & Ecommerce

         

Create one-stop holistic lifestyle solutions for consumers, win their hearts and minds, generate excitement for your brand and your business, and drive top-line growth.

Selected Success Stories

Floris van Heijst

GENERAL MANAGER | MICROSOFT GERMANY


GOOGLE HQ SILICON VALLEY

Arthur Young

CHAIRMAN | ACE SAATCHI & SAATCHI

Ulf Reichardt

PRESIDENT | COLOGNE CHAMBER OF COMMERCE

Prof. Dr. Peter Krug

BOARD MEMBER | DATEV

Jeff Skoll

Billionaire internet entrepreneur| EBAY 1st PRESIDENT

GERMANY IT HEADS CONGRESS


IT SUMMIT | COLOGNE GERMANY

GERMANY IT HEADS CONGRESS

In their efforts to generate excitement for a brand and drive top-line growth, businesses have to invest heavily in digital marketing to make the digital experience a central aspect of the customer journey.  


holistic, connected and emotional consumer experience has to be orchestrated across all touchpoints to respond to the demands imposed by the accelerating digital transformation and the new ways in which businesses communicate with customers. 


Additionally, brands have to create an enhanced digital experience to encourage a two-way conversation with the consumer and use it as an opportunity to reignite identification with the brand. In this context, innovation will be the key element to drive the user experience.

Businesses can no longer be idle but have to constantly redefine the positioning of their brand, their enterprise and their ecosystem with Millennials and the under-thirties. 


What we can learn from the practices of the best global brands, such as Apple, is that the brands come out on top know how to craft a cohesive story around themes that consumers identify with enough to shape brand loyalty and consistently drive top line growth. These themes have to be unified and orchestrated across all touchpoints to:

  • Create an exciting, intuitive and seamless User Experience (UX).
  • Design and create the right User Interfaces (UI) to reach consumers across all points of the customer journey.
  • "Click and mortar": Achieve the right harmony between the online and offline customer journeys to create one-stop holistic lifestyle solutions for consumers